Football must be a pretty good way to advertise your company. We all know that Emirates sponsor Arsenal, AIG sponsor Manchester United, Samsung at Chelsea and Carlsberg at Liverpool. But did you know that Beko sponsor Watford or Fraser Eagle sponsor Accrington Stanley? Just how much money is to be made by sponsoring or advertising [. Click to continue reading...

UEFA announced yesterday that next years it will rename its venerable UEFA Cup tournament the Europa Cup in an effort to boost is prestige and appeal. It will also feature a 48 team field with home and away matches plus a more concerted marketing effort, new sponsorship, and will be more widely broadcast in Europe. Click to continue reading...

American Soccer, GolTV's weekly news and highlights show, aired its last show tonight, at least in its current incarnation. The show, which is arguably the best US-produced soccer show on television, is seeking a sponsor. Up until recently, US Navy sponsored the show, but now that their sponsorship has ended, it's hard to justify the show [. Click to continue reading...

Our friend Gruff offers us some fresh perspective on the impact of the US financial sector crisis on a certain Premiership side. Check it out here. Click to continue reading...

Financial times are tough (just ask Man Utd's sponsor) so teams are having to come up with some creative ways of attracting money. And amateur German ladies team Meiendorfer SV are leading the way. The deal is that whoever sponsors the team gets all the usual sponsorship stuff (name on shirt, mentions on posters etc) but [. Click to continue reading...

I keed. I keed. But the dominoes falling on wall street have diverted my attention away from the game I love so much lately.

The failings in New York have been so unbelievably epic that it's hard not to pay attention, and I have yet to find how AIG's collapse and subsequent bail out by American taxpayers will impact their sponsorship of the Red Devils. Click to continue reading...

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Yesterday, QPR announced new increased ticket prices, for the already-underway season. "MatchDay Ticket Prices" "Our ultimate goal at Queens Park Rangers Football Club is to reach the Promised Land of the Premiership and to compete with some of the biggest Club's in the country, and in time, across Europe. Click to continue reading...

AIG sponsorship of Man Utd in jeopardy

AIG is in a financial mess and is asking the Feds to pony up a $40 billion loan to stave off credit agencies downgrading its stock which will bring it a step closer to bankruptcy or to the preferred takeover. With the Feds deciding against bailing out Lehman Brothers and leaving the company to file for bankruptcy, there is no sure bet that AIG's lifeline will be met.

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STATEMENT

With regret, Longpier.com has to announce the end of Longpier Live Skypecasts.

The news comes after Skype decided to end Skypecasting.

Their reasoning for the decision is available here

It's a shame because slowly but surely we were building a decent audience for the Longpier Live Skypecast (LLS). Click to continue reading...

Fox Soccer Channel was featured in Adweek last week, the bible for the advertising industry in the United States. The article focused on Bass Ale's sponsorship of the Super Sunday Plus show featuring Christian Miles, Gary Richards and Keith Costigan. The main message in the article is how Fox Soccer Channel is producing branded entertainment for [. Click to continue reading...

Kid looks good in red right? Loads of sponsors on that jersey though; I know they are found of their auto racing in Monaco so perhaps the completely-out-of-control-sponsorship mentality has made the jump to the soccer world over there. I'm all for making that paper, but five logo's on the front of the kit is just a bit cluttered. Click to continue reading...

I'm getting my fix via the internet, not only in the game broadcast but the highlights obviously. Like this one - Men's Goals of the Day - August 7th or this one - Women's Goals of the Day - August 6th.

If you are interested in a look behind the curtain, then Adam Spangler at This Is American Soccer has the story as he interviews Michael Cohen, who overseas the production of Olympic soccer on the networks and cable channels and heads up the NBC Olympic soccer channel.

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longpier.com is proud to announce its latest initiative, giving Southend United fans a chance to have their say straight after the game against Peterborough.

It starts at 6pm Saturday night, giving fans enough time to get home and log-on.

Here's a guide:

What is Longpier Live? Click to continue reading...

I continue my summary of the Champions League R&R document by looking at the financial regulations, found in Sections 4 and 12. Basically, CONCACAF controls ALL revenue streams and intellectual property associated with the CCL (Sect. 4.14, 12.1). That includes, but is not limited to, advertising, sponsorship, merchandising and broadcast revenues. Click to continue reading...

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Very impressive. Many QPR fans may be hoping that the club will be spending some of this ticket and sponsorship income on a couple of additional players!

QPR Official Site - RANGERS CAP SEASON TICKET SALES
Queens Park Rangers will cap the number of Season Ticket sales for the first time in the Club's history. Click to continue reading...

Good old Persitara, they have been good for a few stories recently. Some of which I even posted on here.

But the end could soon be nigh for the side from North Jakarta unless they can find some money by yesterday.

Of course how a club with no finances and no stadium could even enter the brave new world of professional football here is another story and one that is well rumoured but little written about. Click to continue reading...

John, 17, has just signed professional terms with League Two side Macclesfield Town and will earn £150 a week. Wayne, on the other hand, pockets £110,000 a week at Manchester United, and pulls in millions more in sponsorship.


The Rooney Three: John, Graham and Wayne Click to continue reading...

So last week CONCACAF held a "Champions League Summit" with the participating teams, and it seems that they've made some progress with regulations, sponsorship, and other logistics. Perhaps they'll clue the rest of us on what kind of progress they've made. Who knows; it could inspire some confidence that CONCACAF might actually pull off this Champions League endeavor. Click to continue reading...

Arema go into Saturday's first game of the season against Persita showing the way forward to the rest of the Indonesian Super League.

They have just nabbed a 10 billion rupiah sponsorship with a private company. 10 billion is a large number with many zeros.

Keeper: Dadang Sudrajat (32), M Yasir (31), Kurnia Mega (21). Click to continue reading...

So shall we take a look what's new at the Foxes' lair then girls?

Well for one thing the kit.

LCFC have launched a new away kit. Not bad is my verdict (despite the dodgy sponsorship logo). I think Georgie Girl would look pretty cool in one of those tops. Anything to seek a bit of attention. Click to continue reading...

It is time for another charge from the hosts in this live online and radio commentary World Cup 2010 qualifier between the United States and Barbados live for another trip to the World Cup as they attempt to improve their standing in the world game yet again. There is no doubting that they have huge potential to do better in soccer and in this live online streaming match, as there must be an abundance of talent available in the country. Click to continue reading...

Aston Villa will forsake about £2 million in sponsorship over the coming season to wear the name Acorns, a local children's hospice, on their jerseys, reports the Telegraph. Click to continue reading...

According to rumours doing the rounds this week, Aston Villa are set to forgo the approximate windfall of £4million in shirt advertising next season, and instead use the space to promote Acorns children's charity. Just before Christmas last year, you might recall seeing several Villa players visiting the Acorns hospice in Birmingham to do some general bringing of cheer, and it seems that a strong relationship has been maintained ever since. Click to continue reading...

Ben Buckley continues to impress. Unlike his predecessor, John O'Neill, Ben seems to prefer to work outside the limelight though this has not made him any less effective. Over the past two weeks we have seen just how valuable his guidance has become as the FFA have released details of the coming season and the new collective bargaining agreement with the players. Click to continue reading...

TORONTO - Pistolas FC, looking to revamp its look with the 'Extreme Kit' by Lotto, is seeking potential sponsors looking to jump on this attractive, cost effective advertising venue.

The attractive 'Extreme Kit,' features a matching set of shorts and provides a black jersey that allows for a high contrast, high visibility sponsor to be emblazoned in colour on the chest. Click to continue reading...

Can England Go Pro Part II - A Sponsor? One thing the yanks seem certain to have is a sponsor for their League. Although the section on their website labelled "Official Partners - Sponsors" simply says they'll be announced soon, the League is so far developed that they must have some sort of investors set up. Click to continue reading...

Can England Go Pro Part II - A Sponsor? One thing the yanks seem certain to have is a sponsor for their League. Although the section on their website labelled "Official Partners - Sponsors" simply says they'll be announced soon, the League is so far developed that they must have some sort of investors set up. Click to continue reading...

Can England Go Pro Part II - A Sponsor? One thing the yanks seem certain to have is a sponsor for their League. Although the section on their website labelled "Official Partners - Sponsors" simply says they'll be announced soon, the League is so far developed that they must have some sort of investors set up. Click to continue reading...

Can England Go Pro Part II - A Sponsor? One thing the yanks seem certain to have is a sponsor for their League. Although the section on their website labelled "Official Partners - Sponsors" simply says they'll be announced soon, the League is so far developed that they must have some sort of investors set up. Click to continue reading...

Can England Go Pro Part II - A Sponsor? One thing the yanks seem certain to have is a sponsor for their League. Although the section on their website labelled "Official Partners - Sponsors" simply says they'll be announced soon, the League is so far developed that they must have some sort of investors set up. Click to continue reading...

At the end of my last article of last season I said "I'm signing off for the summer but I'll be back in August. Enjoy the break and see you at Scunthorpe". At least one misguided, and of course anonymous message, seemed to think that this meant all the directors and staff were going on holiday [...] Click to continue reading...

LG Electronics, South Korea's second-largest electronics maker, is promoting an aggressive premier marketing campaign from mobile phones to LCD TVs in Europe in a way to intensify its brand image. "Sports marketing seems another must-win card for LG to raise its brand recognition in European markets," observed Kim Yoo-chul in The Korean Times. In July, the company signed a three-year shirt Click to continue reading...

The Adelaide United Football Club has announced Exact Mining Services as the club's new ‘front of shorts' sponsor for the 2007/08 Australian A-League season for an undisclosed amount. "What Adelaide United has achieved in such a short period of time is a great success story for South Australia's up and coming sporting profile. It is an achievement which we are all proud of at Exact Mining Click to continue reading...

Football Federation Australia has signed a licensing partnership with Electronic Arts, the world's leading independent developer and publisher of interactive entertainment software through the FIFA 08 football video game. "This is the first time that the Hyundai A-League will feature in an official EA Sports videogame and as a result more than 20 million people globally will be directly exposed Click to continue reading...

Geoff Lord, the Chairman of Australian A-League champion club Melbourne Victory intends to build the biggest sporting club in Australia and a powerhouse in Asian football. "I have always been passionate about building something Melbourne can identify with ... to give something back which in 20, 30, 50 years' time becomes an icon would be a way of putting something back, not just in sport, but for Click to continue reading...