soccer media

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September 7, 2008

Bob Bradley’s tactics are working but doing everyone a disservice

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First of all, I'd like to thank Grant Wahl for being the first mainstream soccer media guy to say what needed to be said about Bob Bradley's tactics over the last two qualifiers. If U.S. coach Bob Bradley is going to continue leaving young attacking options like Kenny Cooper, Jozy Altidore and Freddy Adu off his [. Click to continue reading...

September 3, 2008

"Clásico Nacional" Goes International

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I've been in the ear of a friend at SUM for month's now about an idea I have. After Red Bull Arena opens, Celtic v. Rangers would be amazing for the first non-Red Bull match there. With the Old Firm's history, the stadium's location and an international marketing plan that caters to the Brit's fondness for away games and cheap travel package's to New York for shopping binge's you have many of the required elements to make a big splash amongst the the NYC media. Click to continue reading...

February 15, 2008

MLS turning on and tuning in

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Dave Lifton over at the US Soccer Players Association has an absolutely fantastic Q&A with MLS and Soccer United Marketing executive producer Michael Cohen. (See the full story here.) Thanks to kenn.com for the tip.

This story is a great rundown on everything from why Brand Beckham (and the other guys on the field, remember them, the Beckettes) will be getting so many nationally televised games to the mechanics of camera angles, as well as formerly radical US TV coverage ideas that are now being emulated around the world. Click to continue reading...
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Tags: , MLS, soccer media