MLS Offers Additional Income Options for Players and Fans
MLS's new web sponsor, cashforgoldusa.com, is part of a dual marketing effort aimed at both the league's underpaid young players and fans.
League officials claim the deal is the result of months of aggressive sales efforts and bolsters the league's brand. "We worked really hard to line this deal up," explained Jim Campbell VP for Digital Media Sales.
The Far Post @ Aug 01, 2008 03:31 AM EST | Blog Profile

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